http://www.catherinesoule.com/work daily 0.75 2016-03-04 http://www.catherinesoule.com/art-direction daily 1.0 2026-10-23 https://images.squarespace-cdn.com/content/v1/57c2119be58c622e8b73d804/1584402659823-ZSJS1Y4JCSRZ7DC6859K/ck_thumb.jpg WORK https://images.squarespace-cdn.com/content/v1/57c2119be58c622e8b73d804/1584405473777-OCLVIG0FR6Z2ZVL1JHY0/CANCELLED_ED_AUSTIN_130.png WORK https://images.squarespace-cdn.com/content/v1/57c2119be58c622e8b73d804/1584472013523-CAATXN4PWTXFYK433OYZ/Screen+Shot+2020-03-17+at+12.06.32+PM.png WORK https://images.squarespace-cdn.com/content/v1/57c2119be58c622e8b73d804/1584549982918-L302S0XVFXK2Y4ZP5U1Y/tashi.jpg WORK https://images.squarespace-cdn.com/content/v1/57c2119be58c622e8b73d804/1584472277859-CJOZBTLKQX5ILEB2MG7I/image-asset.png WORK - Art Direction | Design Mother's Day campaign for Calvin Klein's iconic Euphoria fragrance https://images.squarespace-cdn.com/content/v1/57c2119be58c622e8b73d804/1623290730277-TCT0B94X656QEXJXBM84/beets.jpeg WORK https://images.squarespace-cdn.com/content/v1/57c2119be58c622e8b73d804/1704220560499-MW9C2191LQFV1HXOBOYY/ERIC_MOCK_v1_09b.jpg WORK https://images.squarespace-cdn.com/content/v1/57c2119be58c622e8b73d804/1584400187636-02DCQ8LPO3G4F3UMUG3T/image-asset.jpeg WORK - Y-3 SWIM Art Direction for adidas Y-3 Swimwear launch video installation at Men’s Fashion week in Paris 2020. https://images.squarespace-cdn.com/content/v1/57c2119be58c622e8b73d804/a985147a-f818-459a-9f26-17e600f404b6/adi_pride_cover.jpg WORK https://images.squarespace-cdn.com/content/v1/57c2119be58c622e8b73d804/1740425016812-QDLDBJ6CHH7YKXUYQHXZ/Anthropologie_Celandine_FaenaHotel_MiamiBeachSS25_PhotographerSusanBerry-19.jpg WORK - BRANDING Naming and brand design system for a new resort label from Anthropologie. https://images.squarespace-cdn.com/content/v1/57c2119be58c622e8b73d804/1788824164544-MV85ZXO8QHV4P0CIUBAY/image-asset.jpeg WORK - adidas Backyard Legends | Emmy nominee Global campaign / Art Direction / Concept Development I led art direction and concept development for adidas' global World Cup 2026 campaign, built around the idea of bringing the game beyond the stadium and into the streets. I helped define the visual language across film, OOH, and print, and led art direction through large-scale production. Credits: ECD | Mike Bokman GCD | Jason Rappaport CCO | JD Jurentkuff Sr AD | Alexa Aguilar Design Lead | Callum Jackson Directed by Mark Molloy