Senior Art Director and designer crafting campaigns and visual worlds for brands in culture, sport, and fashion.
adidas Backyard Legends

adidas backyard legends

adidas Backyard Legends

Global campaign / Art Direction / Concept Development

I led art direction and concept development for adidas' global World Cup 2026 campaign, built around the idea of bringing the game beyond the stadium and into the streets. I helped define the visual language across film, OOH, and print, and led art direction through large-scale production.

Credits:
Director | Mark Molloy
ECD | Mike Bokman
GCD | Jason Rappaport
CCO | JD Jurentkuff
Sr AD | Alexa Aguilar
Design Lead | Callum Jackson
Agency | Lola USA

 Awards: Emmy Nomination, best Commerical  Clios  GOLD:  Social Media - Use of Athlete/Talent/Influencer  GOLD:  Brand Entertainment - Film (Scripted)  GOLD:  Fan Engagement - Use of Athlete/Talent/Influencer  GOLD:  Fan Engagement - Film  GOLD:  Fan

Awards:
Emmy Nomination, best Commerical

Clios
GOLD: Social Media - Use of Athlete/Talent/Influencer
GOLD: Brand Entertainment - Film (Scripted)
GOLD: Fan Engagement - Use of Athlete/Talent/Influencer
GOLD: Fan Engagement - Film
GOLD: Fan Engagement - Brand Entertainment/Content
GOLD: Film - Commercial Brand (Long Form)
GOLD: Film Craft - Copywriting
GOLD: Film Craft - Cinematography
SILVER: Film Craft - Music

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