adidas backyard legends

adidas Backyard Legends
Global campaign / Art Direction / Concept Development
I led art direction and concept development for adidas' global World Cup 2026 campaign, built around the idea of bringing the game beyond the stadium and into the streets. I helped define the visual language across film, OOH, and print, and led art direction through large-scale production.
Credits:
Director | Mark Molloy
ECD | Mike Bokman
GCD | Jason Rappaport
CCO | JD Jurentkuff
Sr AD | Alexa Aguilar
Design Lead | Callum Jackson
Agency | Lola USA
Awards:
Emmy Nomination, best Commerical
Clios
GOLD: Social Media - Use of Athlete/Talent/Influencer
GOLD: Brand Entertainment - Film (Scripted)
GOLD: Fan Engagement - Use of Athlete/Talent/Influencer
GOLD: Fan Engagement - Film
GOLD: Fan Engagement - Brand Entertainment/Content
GOLD: Film - Commercial Brand (Long Form)
GOLD: Film Craft - Copywriting
GOLD: Film Craft - Cinematography
SILVER: Film Craft - Music